Creation of a warm and approachable brand identity for Olelés, a baby wrap brand designed to strengthen the bond between mothers and their babies. Under the tagline “The Mom’s Love”, we developed a branding strategy that conveys tenderness, softness, and protection. We designed minimalist and delicate packaging, reflecting the product’s safety and comfort. For the communication campaign, we created a universal and emotional message based on the phrase “As soft as mom”, ensuring the brand connects deeply with mothers in both Hispanic and Anglo markets.