Creation of a distinctive brand identity for Thea, a specialty tea shop inspired by Art Nouveau, conveying elegance, tradition, and sophistication. From the naming, evoking the history and culture of tea, to a graphic universe featuring detailed illustrations, ornamental typography, and a harmonious color palette, each element reflects exclusivity and warmth. The identity was applied to packaging design, printed materials (menus, labels), and a social media strategy focused on tea’s sensory experience. The result is a timeless and elegant brand that positions Thea as a benchmark in the tea industry.