{"id":243,"date":"2025-03-26T03:39:07","date_gmt":"2025-03-26T03:39:07","guid":{"rendered":"http:\/\/happybrand.com.mx\/sin-categoria\/oleles\/"},"modified":"2025-03-27T21:56:03","modified_gmt":"2025-03-27T21:56:03","slug":"oleles","status":"publish","type":"post","link":"https:\/\/happybrand.com.mx\/en\/showcase\/oleles\/","title":{"rendered":"Olel\u00e9s"},"content":{"rendered":"<p>Creation of a <strong>warm and approachable brand identity<\/strong> for <strong>Olel\u00e9s<\/strong>, a <strong>baby wrap brand<\/strong> designed to <strong>strengthen the bond between mothers and their babies<\/strong>. Under the tagline <strong>\u201cThe Mom\u2019s Love\u201d<\/strong>, we developed a <strong>branding strategy that conveys tenderness, softness, and protection<\/strong>. We designed <strong>minimalist and delicate packaging<\/strong>, reflecting the <strong>product\u2019s safety and comfort<\/strong>. For the <strong>communication campaign<\/strong>, we created a <strong>universal and emotional message<\/strong> based on the phrase <strong>\u201cAs soft as mom\u201d<\/strong>, ensuring the brand connects <strong>deeply with mothers in both Hispanic and Anglo markets<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"Creation of a warm and approachable brand identity for Olel\u00e9s, a baby wrap brand designed to strengthen the bond between [&hellip;]","protected":false},"author":1,"featured_media":505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"_links":{"self":[{"href":"https:\/\/happybrand.com.mx\/en\/wp-json\/wp\/v2\/posts\/243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/happybrand.com.mx\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/happybrand.com.mx\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/happybrand.com.mx\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/happybrand.com.mx\/en\/wp-json\/wp\/v2\/comments?post=243"}],"version-history":[{"count":3,"href":"https:\/\/happybrand.com.mx\/en\/wp-json\/wp\/v2\/posts\/243\/revisions"}],"predecessor-version":[{"id":640,"href":"https:\/\/happybrand.com.mx\/en\/wp-json\/wp\/v2\/posts\/243\/revisions\/640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/happybrand.com.mx\/en\/wp-json\/wp\/v2\/media\/505"}],"wp:attachment":[{"href":"https:\/\/happybrand.com.mx\/en\/wp-json\/wp\/v2\/media?parent=243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/happybrand.com.mx\/en\/wp-json\/wp\/v2\/categories?post=243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/happybrand.com.mx\/en\/wp-json\/wp\/v2\/tags?post=243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}